Recently, the first Beijing Trademark Brand Ceremony, hosted by the Beijing Trademark Association, was held in Beijing. Under the theme “Enhancing Trademark Value, Building a City of Brands,” the event aimed to elevate the influence of Beijing’s trademarks both nationally and globally.

Shanghai BOB Intellectual Property Ltd. was honored as a “Golden Key Trademark Protection Service Provider” at the ceremony, recognizing its outstanding contributions and professional expertise in the field of trademark protection.

We are proud to have assisted dozens of well-known international trademarks in being included in the key trademark protection lists of Beijing and other major regions in 2024 and 2025. These achievements span multiple core sectors such as stationery, toys, apparel, and machinery manufacturing. The list includes globally popular icons like “HELLO KITTY” and “Cinnamoroll,” as well as precision manufacturing brands such as “Sodick.” Each certificate reflects our close collaboration with clients and demonstrates our capability to provide robust rights protection support. We are committed to transforming every success into stronger legal safeguards for our clients’ brands in the Chinese market.

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Established in 2000, Shanghai BOB Intellectual Property Ltd. is a professional legal service platform specializing in intellectual property law. Our team consists of experienced professionals with extensive theoretical knowledge and practical expertise in the IP field. While maintaining strong cooperative relationships with numerous Global 500 brands, we adhere to an international service philosophy, consistently meeting the forward-looking needs of our clients and delivering truly valuable intellectual property services.

For 25 years, BOB has been dedicated to the intellectual property sector, offering a one-stop service from IP registration to rights enforcement. As intellectual property has risen to the level of national strategy with the implementation of China’s National Intellectual Property Strategy Outline, we will continue to provide high-quality IP services to global clients, respect and protect the intellectual achievements of human society, and contribute to national development and social progress.

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Moving forward, we will continue to uphold our corporate philosophy of “Integrity in Speech and Steadfastness in Action” and our mission of “Pursuing Justice, Respecting and Protecting the Intellectual Achievements of Humanity,” providing clients with more professional solutions and services as we strive to become the most respected intellectual property service provider.

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